SEO & Google Analytics (CMPT 1420)

How often do you go past page 1 of Google? There are over a trillion searches on Google every year, and it has never been more important to get your website to the top of the search results. This process is called SEO – Search Engine Optimization. In this hands-on course, you will build practical, real-world skills by working on your on real-life website, or if you do not have a website, you can choose a business to practice on.

You will learn the theory behind Google’s algorithm, how to conduct an SEO audit, how to conduct a content audit, on-page and off-page optimization catering towards local and international audiences, and how to align SEO with wide business strategies.

SEO is the most cost-effective source of marketing – this course will help you build the practical skills needed to begin your career in digital marketing, or as a business owner or employee. It will also help you better understand the process of increasing traffic and revenue for your business.