In this course students will develop critical analytic skills and knowledge for implementing service strategies to create and manage the customer experience. Students will analyze and gain insight into new consumer trends and patterns.
This course is part of the full-time Bachelor of Hospitality Management program.
Services consumer behavior and decision processes;
Services research methods;
Service quality analysis;
Customer-relationship management and service recovery;
Service experience design (analysis of "service as theater," service "blueprinting," and the "servicescape"); and
Integrated marketing communication strategies for services.
Prior learning assessment and recognition (PLAR)
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
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