This course focuses on research methodologies including qualitative and quantitative methods, data sources, reliability, validity, and other measurement issues as well as data collection and research design, research ethics, and report writing and presentation. Students will learn how to design, conduct and analyze research for making informed business decisions in the hospitality sector.
This course is part of the full-time Bachelor of Hospitality Management program.
Understanding Research Philosophies and Approaches
Formulating the Research Design
Research Ethics
Negotiating Access and Research Ethics
Selecting Samples
Using Secondary Data
Collecting Primary Data through Observation
Collecting Primary Data Using Group interviews
Collecting Primary Data Using Questionnaires
Analyzing Quantitative Data
Analyzing Qualitative Data
Writing and Presenting a Project Report
Prior learning assessment and recognition (PLAR)
To learn more about the PLAR pathways for this course review the Bachelor of Hospitality Management Program Content Guide.
How do I apply for this course?
This course is offered as part of a VCC program only.
* Fees are approximate and subject to change. Students are required to pay any applicable fee increases. Fees listed are for domestic students. For international programs, visit VCC International.
† This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
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