Gain a foundation in business management while developing advanced, specialized, job-ready skills in marketing software, data analytics, and customer relationship management (CRM).
What you will learn
Upon completion of the Marketing Technology Diploma graduates will be able to:
- Communicate effectively and respectfully as business professionals
- Apply business principles, theories, skills and best practices
- Evaluate financial information and financial implications related to business decisions to support the goals of a business enterprise
- Apply critical thinking and analytical skills/strategies to provide marketing solutions that meet the needs of a business
- Develop a marketing plan that meets the needs of a business or organization
- Integrate the concepts, processes and applications of marketing automation and Customer Relationship Management (CRM), into a company's business operations
- Use data analysis to support strategic and operational business decisions
- Identify the unique opportunities and issues that arise when marketing to an Indigenous community
- Apply principles of corporate social responsibility, sustainability and ethics? in their work as business professionals
What to expect
The courses will be presented using a variety of instructional strategies, resources and activities including lectures, case studies, discussions, presentations, and individual and group work.? Courses have been designed with learner centred approaches that promotes collaboration and student engagement.??
Students will work with actual data sets to simulate marketing automation tasks.??
Admission requirements
Program-specific
- Grade 12 graduation or equivalent
- Knowledge of English demonstrated by one of the following:
- English 12 with a minimum 'C+' grade or equivalent,?or
- English Language Proficiency?at an English 12 ‘C+’ level
- Knowledge of mathematics demonstrated by one of the following:
- Math 11 Foundations with a minimum ‘C+’ grade or equivalent,?or
- Pre-Calculus 11?with a minimum 'C+' grade or equivalent,?or
- VCC Math 0861 and 0871?with a minimum 'C+' grade,?or
- VCC Math Assessment with the following scores: Basic Math with a minimum 80%?and?Algebra with a minimum 60%
General
- This program is available to Canadian citizens and permanent residents. See program options for international students at VCC International.
- Applicants must be 16 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
- Applicants must submit official transcripts and educational documents as required by their course or program.
Missing prerequisites? Learn more about VCC's tuition-free in academic upgrading, university transfer or English as a Second Language (ESL) Courses.
Recommended Characteristics
- Well-developed analytical and critical thinking skills
- An interest in the field of business and marketing
- Good basic computer literacy and working knowledge of various social media programs?
- Ability to work well with others on a diverse team environment
Courses
*Marketing Technology Diploma
| First Year | ||
|---|---|---|
| Term One | Credits | |
| MGMT?1004 | Communications in the Canadian Workplace | 3 |
| MGMT?1007 | Financial Accounting | 3 |
| MGMT?1001 | Business Mathematics | 3 |
| MGMT?1021 | Computer Applications for Management | 3 |
| MGMT?1006 | Fundamentals of Marketing | 3 |
| ? | Credits | 15 |
| Term Two | ||
| MGMT?1002 | The Canadian Economy | 3 |
| MGMT?1003 | Principles of Management | 3 |
| MGMT?1012 | Indigenous Business in Canada | 3 |
| MGMT?1011 | Information Technology Management | 3 |
| MKTG?1024 | Customer Relationship Management | 3 |
| ? | Credits | 15 |
| Second Year | ||
| Term One | ||
| MGMT?2017 | Canadian Business Law | 3 |
| MGMT?2006 | Business Analysis and Systems Design | 3 |
| MKTG?2004 | Professional Selling | 3 |
| MKTG?2031 | Customer Relationship Management (CRM) Software Administration | 3 |
| MGMT?2003 | Business Data Analytics | 3 |
| ? | Credits | 15 |
| Term Two | ||
| MGMT?1010 | Business Sustainability and Ethics | 3 |
| MKTG?2005 | Marketing Automation | 3 |
| MKTG?2041 | Advanced Customer Relationship Management (CRM) Administration | 3 |
| MKTG?2008 | International E-Commerce | 3 |
| MKTG?2009 | Advertising and Marketing Communication | 3 |
| ? | Credits | 15 |
| ? | Total Credits | 60 |
* This information is intended as a guideline only. Program and course details are subject to change with the approval of VCC's Board of Governors.
- This program is available to Canadian citizens and permanent residents. See program options for international students at VCC International.
- Applicants must be 16 years of age or older or a graduate of a secondary school. (Some exceptions may apply.)
- Applicants must submit official transcripts and educational documents as required by their course or program.
Missing prerequisites? Learn more about VCC's tuition-free in academic upgrading, university transfer or English as a Second Language (ESL) Courses.
Apply now
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